creative intelligence.

Services

ID Design specializes in affordable, custom, quality business websites, web services, and web apps. We believe in purpose-driven, user-based web design. Our team works with yours to develop an online plan that works for you and thrills your customers.

But we're more than just a web company. We've helped our clients overhaul their branding and communications from the ground up, with marvelous results.

Custom Web Design & Development  [+]

We'll work with you to create a custom web presence, an online home for your business that serves your needs and the needs of your customers.

User Experience (UX) Design

User Interface (UI) design

Whether your users are potential customers, existing customers, or staff members, they need an interactive experience that feels good and proceeds quickly. We design user interfaces with each specific user in mind, leading them to end goals in as few steps and with as little fuss as possible.

User Group Analysis

We analyze all your potential users – who they are, what they need, how well they know you – in order to figure out how best to give them what they need through your online services. No user left behind.tm

User path/funnel analysis

We analyze not only the current steps users are taking when interacting with your site and services, but more efficient (or more profitable) steps they could be taking, and how to to build efficient goal funnels that are good for your users and for your bottom line.

Database design

The modern web is data-driven. When building a custom site or web application it's important to understand how to build data structures that are as efficient and extensible as possible, so your data can be stored and handled efficiently.

Web programming

Server side

PHP, Ruby on Rails, Node.js, PostgreSQL, shell scripts, etc. – ID Design creates clean, modern backend code that generates and runs powerful websites and web apps.

Front end

HTML, CSS, JavaScript, Angular, Bootstrap, etc. – we write standards-compliant, bulletproof front end code that runs fast so your sites and web apps look great and work the way they should.

Server setup and administration

Whether it's basic setup and configuration of your domains and web hosting, or customization and management of an enterprise server, we've got the tools and the knowledge to get you – and keep you – up and running.

"Content Managed" Websites  [+]

If you need a website for which you can easily manage the content on an ongoing basis, and if you want to leverage the power and plugins of the most popular existing content management platforms without reinventing the wheel, this is the option for you.

Custom Wordpress Themes

The WordPress Content Management System (CMS) gives you a lot of features right out of the box. But if you want to stand out from the crowd and you need a customized look and layouts for your site, we can build a custom WordPress theme for you.

Wordpress Theme Customization

This is the most economical option available that still delivers all the functionality and extensibility you need, hands down. We start with an existing WordPress theme that suits your industry and has the basic features you want, then we customize the look and layouts, add any needed page templates, and add any additional plugins you need.

Wordpress Installation and Setup

From host server selection to WordPress core installation to database and user setup, we can get your WordPress site up and running in no time.

Custom Web Application Design & Development  [+]

Sometimes you need more than a website. You need a powerful web application with dedicated features to accomplish a set of tasks for you, from creating, selling, and managing gift cards to running your business's scheduling and fulfillment, a custom web application gets your business online and digitized in a way that's more than skin deep. Plus it can save you time and money.

Case Study: Student Information Interface

Server setup & administration  [+]

ID Design offers full stack development services. That means we know how to set up and configure websites and web applications right from the server level (the computers that host your site or app) all the way to the front-end code that controls what your users see on the screen.

Based on your expected traffic and the computing power, security, and redundancy your site or web app will need, we can help you select an appropriate hosting package with the right technology that suits your budget, and then get your site or web app set up and configured.

Online Systems & Media Consulting  [+]

Already have an in-house team, want to be as hands-on or DIY as possible, or just don't have the budget right now for a full-blown third-party project? We respect that. ID Design offers consulting services for business big and small who are looking to move their services online, improve their online presence, change their email setup, train their staff on a new system, or a whole host of other needs.

Bring us your digital problems, and chances are we've got a solution!

Examples

Responsive Web Design

Over 1/3 of the world's population is now online, and over 50% of web traffic comes from mobile devices. Users are accessing the web from their homes, offices, cell phones, tablets, gaming consoles — even from their cars.

What this means is that your customers, no matter who or where they are, need to be able to find you online. And they need the best experience you can give them, no matter what interface, gadget, or screen they're using.

Custom responsive popover for livafoods.com
proenzi99-responsive-page the proenzi99.com mini site's layout adjusts automatically to fit every device and screen size

With the increased use of mobile devices like smart phones and tablets to check email, access facebook, and view websites, it's necessary to create a web presence that your customers can access from anywhere, any time, that will look and work great.

Responsive web design is about designing and building websites and web apps that automatically detect what device the user is using and present themselves in a way that works best for the user's screen.

ID Design creates websites with fully responsive layout and behavior. So no matter where your customers are or how they're viewing your site, it looks like it was made just for them. Because it was.

User-Centered Design

user-feedback-illustration ID Design gathers data from user surveys, data tracking, market analysis, and more when building, updating, or adding features to a website

In the end, your site is a tool to bring customers to you, serve your new and existing users, and keep them happy. So ID Design's approach is based on user experience.

Whether you measure success based on sales, referrals, renewals, or customer satisfaction, by focusing on user experience design, we build sites that are geared toward delivering those results. By serving your users, we serve you, and help keep your business healthy and growing.



Web App Development

Sometimes you need a web component that "does a little more". That's where custom web apps come in.

Whether it's for you, your staff, or your customers, a web app is a powerful piece of software that can be accessed using a web browser, from anywhere with internet access*, on any system or device.

*i.e. anywhere worth going.

Convenience from Anywhere
SII Logo

The Leo Baeck Day School's Student Information Interface or SII is a great example of a web app (a whole suite of custom web apps, actually) that makes work easier and more convenient.

Before ID Design came along, teachers and administrators at the school used a paper-based system of report card writing, approvals, editing, and re-writing. Not only did each semester bring with it endless hours of grading and commenting, but each year introduced new boxes of paperwork to be filed away. Teachers hauled home stacks of reports only to haul the same stacks back to the only space where all the admins and teachers all met in the same place: the school. Each report was passed from mailbox to mailbox, marked up and moved on.

With the introduction of SII:

  • the time it takes to complete the school's report cards each term has been greatly reduced
  • repeated printing and manual editing of report cards has been eliminated
  • final reports are automatically stored in electronic (PDF) format on the school's server
  • student discipline notifications (to homeroom teacher, principal, etc.) are automated based on policy
New Technology, New Methods

The programming tools and technology available to web developers these days means it's easier, faster, and cheaper than ever to create custom web applications to serve your business, your staff, and your customers.

Contact us to find out how a custom web application can work for your business.





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